Every ecommerce store has inactive customers. These are customers who have purchased from your store in the past, but have not made a purchase in a while. Inactive customers can be a valuable source of revenue, but only if you can reactivate them.
Customer reactivation is the process of getting inactive customers to start shopping again. It is a cost-effective way to grow your business, because it is much cheaper to reactivate a customer than it is to acquire a new one.
In this article, we will discuss why customer reactivation is important, how to do it, and what tools you can use.
Why Customer Reactivation is Important
There are several reasons why customer reactivation is important. First, inactive customers are already familiar with your brand and products. This means that they are more likely to convert than a new customer who is just learning about your store.
Second, inactive customers have already made a purchase from you in the past. This means that they have already proven that they are interested in your products or services.
Third, inactive customers are a valuable source of repeat business. Once you have reactivated them, they are more likely to continue shopping with you in the future.
How to Reactivate Customers
There are a number of ways to reactivate customers. Here are a few tips:
- Send personalized emails. One of the most effective ways to reactivate customers is to send them personalized emails. These emails should be relevant to the customer’s interests and should offer them something of value, such as a discount, a free gift, or exclusive content.
- Offer loyalty programs. Loyalty programs are a great way to keep customers engaged and coming back for more. These programs can offer customers points, rewards, or other incentives for making purchases or referring friends.
- Run targeted ads. You can also use targeted ads to reach out to inactive customers. These ads can be displayed on social media, on search engines, or on other websites that the customer visits.
- Make it easy to contact you. Make sure that it is easy for customers to contact you if they have any questions or concerns. This will help to build trust and goodwill, and it will make it more likely that they will come back to your store.
Tools for Customer Reactivation
There are a number of tools that you can use to help you with customer reactivation. Here are a few of the most popular:
- Klaviyo: Klaviyo is a customer relationship management (CRM) platform that can help you to track your customers’ activity and send them personalized emails.
- Omnisend: Omnisend is another CRM platform that offers a variety of features for customer reactivation, including email marketing, SMS marketing, and abandoned cart recovery.
- Mailchimp: Mailchimp is a popular email marketing platform that can help you to send automated emails to your inactive customers.
- MailerLite: MailerLite is another popular email marketing platform that offers a free plan for up to 1,000 subscribers.
Customer reactivation is a valuable strategy for ecommerce stores. By following the tips in this article, you can increase your chances of success.