Email throttling is the practice of sending emails in small batches over time, rather than sending them all at once. This is done to prevent email servers from becoming overwhelmed and to improve the chances of emails being delivered to the inbox.
There are several reasons why email throttling is important for email marketing. First, it can help to improve email deliverability. When you send a large number of emails at once, it can trigger spam filters and cause your emails to be marked as spam. This can lead to low open rates, click-through rates, and conversion rates.
Second, email throttling can help to improve email reputation. Email servers keep track of how often you send emails and how many of those emails are marked as spam. If you have a good email reputation, your emails are more likely to be delivered to the inbox.
Third, email throttling can help to improve customer experience. When you send a large number of emails at once, it can be overwhelming for recipients. They may not have time to read all of your emails, or they may simply delete them without opening them. By sending emails in small batches, you can give recipients a chance to read and interact with your emails.
Klaviyo is an email marketing platform that offers a gradual send feature. This feature allows you to send your emails in small batches over several hours. This can help to improve email deliverability, reputation, and customer experience.
How to Use Email Throttling Effectively
There are a few things you can do to use email throttling effectively:
- Segment your email list. Segmenting your email list allows you to send targeted emails to specific groups of subscribers. This can help to improve open rates, click-through rates, and conversion rates.
- Use a good email marketing platform. A good email marketing platform will offer features that help you to improve email deliverability, reputation, and customer experience. Klavyio is a good example of a good email marketing platform.
- Test different email sending schedules. There is no one-size-fits-all approach to email throttling. You need to test different email sending schedules to see what works best for your audience.
Conclusion
Email throttling is an important part of email marketing. By using email throttling effectively, you can improve email deliverability, reputation, and customer experience. This can lead to higher open rates, click-through rates, and conversion rates.